Sales Statement 2012

Every year, the good people at Alfred Publishing send me a report showing how many of each of my pieces have been sold in the past 12 months. It's always exciting to get that kind of quantifiable feedback. When I first started getting them, they were much simpler, but since the advent of digital printing and different combinations of scores and parts became available for sale, the sales reports have become a lot more complicated. So, filtering through the many lines of data, here are my top-selling sets of scores and parts within the U.S. for 2012:

1. Maharaja
2. North Pole Workshop
3. Avatar
4. Gauntlet
5. Agincourt

I submitted Maharaja with little hope of it ever getting published and was shocked that it was accepted. I just thought it was too odd or too technically demanding to be taken seriously. A year later, looking around YouTube, I was shocked to discover that it's popular. And now I'm shocked to learn exactly how popular - nearly twice the sales of my next-best-selling piece! New pieces for tend to make a big splash in their first year, but Maharaja goes beyond expectations.

Gauntlet always makes the top 5 list and I'm excited to see that it remains popular. North Pole Workshop was also a new piece this year and it's great to see that it did so well.  Avatar was the top-seller for the past two years and I credited that to people mistaking it for the theme to James Cameron's movie, but it still has a strong showing, so I think it's safe to start attributing success on its own terms. Agincourt is one of my personal favorites, so I'm thrilled that it remains popular. Gargoyles usually makes the top five list but this year it was edged out by just one sale. Another newer piece, Shadows of Venice, would have taken the #7 spot.

Looking at the data for foreign sales of scores and parts is a different story:

1. Maharaja & Shadows of Venice (tie)
3. Agincourt & Sneaking Suspicion (tie)
5. Mambo Incognito & Star of Valor (tie)

There's a different system for music education abroad, which often doesn't involve classroom music ensembles, so foreign sales are far lower than in the U.S. But still, this year's numbers show an increased interest in some of the newer selections. If I was shocked to see that Maharaja is popular among American orchestras, I'm floored to learn that it's popular in other parts of the world. Major-key novelty pieces tend to dominate this list, but it's wonderful to see music like Agincourt and Shadows of Venice catching on.

Here's one more list - domestic sales of scores:

1. Gauntlet
2. Gargoyles
3. Avatar
4. Agincourt
5. Las Mariposas Exoticas

This list is important because orchestras need to buy extra scores to give the judges when they go to state Solo & Ensemble contests and high sales mean a piece is popular at contests. It takes several years for a piece to build enough credibility to be included on contest lists, so big sellers here are usually older pieces, but it's good to see Agincourt surging ahead.

There are a lot more ways to break down the data - digital scores and parts, print licensing, MP3 downloads – but that's enough for now. If you bought one of my pieces in 2012 (in any format) I want to thank you for a great year!

Sales Statement 2011 (Part 2)

As I mentioned in Part 1, my foreign sales make up just a tiny percentage of my annual total. But it's still interesting to see what sells. Here are my top five foreign sales of scores with parts in 2011:

1. Sneaking Suspicion
2. Gargoyles & Star of Valor (tie)
3. Quicksilver
4. Avatar, Gauntlet, Hot Potato, Porcupine Pantomime (all tied)
5. Lemon Twist and Storm Trail (tie)

The new ones are popular and some of the old favorites made the list, but a lot of these entries are surprises. Sneaking Suspicion seems to be a breakaway hit overseas.

Alfred Publishing also sells scores alone, without the parts. You'd need extra scores to give the judges at contests, so the best-sellers on this list are the ones that are popular at contest season:

1. Gautlet
2. Gargoyles
3. Avatar
4. Las Mariposas Exoticas
5. Crusader

No surprises here. Except maybe for Mariposas - I suppose that explains its resurgence in the score-and-parts list.

Again, if you bought anything of mine in the past year, thanks very much!

Sales Statement 2011 (Part 1)

I got my annual sales statement from Alfred Publishing recently! When I first started getting these, they were listings of how many copies each piece of published music was sold that year and, while that's the same basic principle for current statements, there are major changes from those early days. Now, each piece of music is available in multiple forms: Score and parts, score alone, parts alone, digital parts downloaded through SmartMusic, digital score downloaded through SmartMusic, print licensing, mechanical licensing, and photocopy licensing.  Then all of those are divided into domestic sales (inside the U.S.) and foreign sales (everywhere else), meaning that each of my published works has a potential for 16 revenue streams.

To be honest, though, each of those revenue streams accounts for very little on its own. My foreign sales are a fraction of a fraction of my domestic sales and only one honest director paid Alfred after making photocopies like he's supposed to do. But those few dollars here and there accumulate and, added to sales of scores and parts (which make up the bulk of the sales), they added up to a significant increase in overall sales from last year.  So if you bought something of mine this year, thank you!

Now comes the fun part: discovering which were my best sellers of the year.  Here are my top five best selling folios of scores and parts (domestic sales):

1. Avatar
2. Gauntlet & Sneaking Suspicion (tie)
3. Gargoyles
4. Las Mariposas Exoticas
5. Agincourt

Avatar was last year's number-one seller as well and I credited that to people mistaking my piece for the soundtrack to James Cameron's 2009 movie. I suppose this either means that people haven't caught on yet or they really like my piece.  Gauntlet and Gargoyles always seem to make the top five and Sneaking Suspicion did well, mostly because it's brand new.  Star of Valor and Storm Trail were also new and had respectable numbers, but didn't crack the top five. Agincourt stays strong, but this year's surprise is the resurgence of Mariposas. It's an older piece that usually stays in the middle of the pack, but has rallied for some reason this year.

Overall, it was a good year! I'll have more information and top five lists in a later post.

Major/Minor Dilemma (Part 2)

About a year ago, after receiving my annual royalty statement, I posted some musings about my top-selling compositions - specifically, I noticed that a lot of the better-selling pieces are in minor keys. This led me to wonder if maybe I should just focus on minor-key music when writing for student orchestras.

Well, it wasn't long before I received an e-mail from someone who had read the post and had a different theory:

Of the 5 compositions you posted, the top 4, besides being in minor keys, have really "cool" titles.
I know this seems arbitrary, and it is, but I think we underestimate the value of the titles of our art.

He has an interesting point. I'm always trying to pin down what it is about certain music that appeals to people and maybe an evocative title can set expectations. Titles have always been tough for me and I frequently put off titling my pieces until days before sending them off to my publisher for consideration. So I wrote back:

I wonder if you'd be willing to help me put your theory to a test? My three newest pieces this year
are "Quicksilver," "A Hero's Welcome," and "Porcupine Pantomime." All three are in major keys.
If you'll make a prediction of which of the three will be the best seller, I'll check it against the results
when I receive next year's sales report.

The challenge was taken up:

I'm going to guess "A Hero's Welcome" will be the highest selling. This guess is somewhat arbitrary,
but my rationale is as follows: kids will like the title "Quicksilver" and adults will like the "Porcupine
Pantomime." A Hero's Welcome has universal appeal between the age groups. That's my best guess.
Hope they all do well for you, though.

That makes sense to me. So the sales numbers are finally in and the rankings for the newest pieces are
(*drumroll*):

1. Quicksilver
2. Porcupine Pantomime
3. A Hero's Welcome

Obviously, there are a lot more factors at play than tonality and title. First: exposure. Quicksilver was
performed at last year's Midwest Music Conference, which features huge audiences of music-buyers. Second: Tempo.  In my experience, fast music is more popular than slow music and A Hero's Welcome is a lyrical moderate-tempo piece.  Third: Degree of difficulty.  Beginner orchestras are always larger than intermediate and advanced groups, so there's usually a higher demand for beginner-level music. Porcupine Pantomime was the only early-level piece of the three. I suppose the moral of the story is that the appeal of a piece of music doesn't rest on anything as simple as tonality and title. 

So I'll put it to you, reader. I invite you to predict which of this years pieces will be the top sellers:

• Star of Valor: A medium-to-advanced concert overture with fast, heroic melodies, a little bit of shifting, and a fast tempo.

• Storm Trail: A fast, minor-key, intermediate-level piece in 12/8 time.

• Sneaking Suspicion: An all-pizzicato, minor-key piece for beginners with a moderate tempo.

New Recordings Available!

Recordings of my three newly-published pieces are now available online!  Just go to alfred-music.com and do a search for my name and you can get recordings of any (or all) of my published music for just $.99 per song.

Click on these links for online samples:

Sneaking Suspicion  •  Star of Valor  •  Storm Trail

Yes, it's the year of the "S's."  I totally didn't plan it, the selection committee just happened to select three pieces whose titles start with "S."  People would kid me years ago because three of my first four published pieces started with "G."  As I'm sure you know from exhaustively reading all the posts on this blog and committing them to memory, titles are tough for me.  If I were smart, all my titles would only start with letters A through M, so they always appear in the first half of alphabetically-organized lists of titles.

But I digress.

I'm really happy with how the recordings turned out. Some of my pieces are really designed for larger forces than the nine or ten studio musicians assembled to record the Alfred catalog, but the musicianship is of such high quality that I can't complain.

Consider this when listening to Star of Valor: I had a lot of trouble with counterpoint in college. All the rules just confounded me and I'd freeze up when asked to write out a simple chorale. My fugues were musical atrocities.  And here I am years later, juggling simultaneous melodies and lyrical accompaniment parts like it's nothing.  In fact, it was a lot of work to get it right and the studio musicians make it sound easy and natural.

Anyway, follow those links, enjoy the new music, and please buy it if you like it.  Thanks!

New Submissions

It's that time of year again!  I just got back from the post office where I shipped nine new pieces of music and a CD to Alfred Publishing for consideration in the 2012-2013 String Orchestra catalog.  My fingers will remain crossed for approximately the next three months while I wait to hear back from the selection committee.

This year I sent in nine original pieces, none of which were re-submissions.  Three beginner pieces, three intermediate-level pieces, and three advanced-level pieces and a good mix of styles and keys.  My hope is that by giving them a broad range of music to choose from will increase my chances.  In the past, they've chosen one piece from each ability level and each of a different style and .  Here's what they chose last year, for example:

Sneaking Suspicion: beginner level, minor key, all pizzicato, scherzo style
Storm Trail: intermediate level, minor key, unusual time signature, "Gauntlet-esque" style
Star of Valor: advanced level, major key, part independence, shifting, heroic style

I have a few favorites among this year's submissions, but I'm proud of everything I've done and would be happy just to have something selected.

Got my Proofs!

Alfred is really running ahead of schedule!  I got my proofs for Sneaking Suspicion about two weeks ago and Storm Trail and Star of Valor yesterday.  Usually, they don't arrive until mid-October.

Bob Phillips, my String Editor did a really great job with them.  He made excellent suggestions about articulation, bowings, and caught a few note errors on the scores I had submitted.  Other things arose that I think were good suggestions.  For example, I tend to favor tied notation and Bob recommended using dotted notes instead.  He also found places for courtesy accidentals, bow lifts, and reminders in the violin and viola parts to use 4th fingers.  All good suggestions which should make the music more playable.

My corrections to the proofs were minimal and I can't wait to see the finished product!